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Customer segmentation based on cluster analysis
- Creator:
- Vieira Rosado, Amelia
- Publisher:
- University of Curaçao ( Willemstad, Curaçao )
- Publication Date:
- 2021/09/24
- Type:
- Book
- Format:
- 122 pages : illustrations, charts, figures.
- Source Institution:
- University of Curaçao
- Holding Location:
- University of Curaçao
- Language:
- English
“... the same cluster, while dissimilarity is represented by how far apart two clusters are from each other. By means of a distance measure, the clustering algorithm performs the cl ustering task(s) . Thus, it makes use of mathematical formulas to calculate the...”
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